Consumer Surveys
Consumer Surveys is a market research method which gives a cost-effective way to get valuable insights into the minds of your target audience for smarter and faster business decisions.
Consumer Surveys are crafted to evaluate preferences, attitudes, awareness and satisfaction. Our success at Strategic Planners stems from our commitment to leveraging our clients’ competitive advantage and creating unique product/ service concepts. By offering our clients a spectrum of consumer surveys that statistically analyze trends in consumer behaviors, preferences, attitudes, awareness and satisfaction, we boost their ability to conduct successful product launches and undertake effective performance improvements.
Through the qualitative and quantitative nature of our surveys we test the appeal of product / service concepts in a controlled environment through opinion-based questionnaires, observation techniques and group interactions. Our proprietary methodologies are custom-made to test the appeal of product flavors, evaluate the visual perception of product packaging, assess the added value of product attributes and appraise the implication of service impact.
Under this heading, we provide the following services:
- Customer Satisfaction Surveys are designed to evaluate the level of satisfaction with different services / products and operations. Customer satisfaction has always been crucial to the growth of a business – but nowadays, in this age of social media, unhappy customers wield greater power than ever before. An angry tweet, blog post, or Facebook rant may go viral, causing irreversible damage to a brand. On the other side, satisfied customers – your brand “ambassadors” – often promote and recommend their favorite businesses to others, increasing both loyalty and revenue.
- Focus Groups are formed to qualitatively provide feedback, opinions and generate ideas.